Being able to have a successful business, group, web presence via online is hard, being able to get to the next level you should atleast get familiar with the practices of the web analyst market and use them to increase your websites member sign ups or income. Being able to at least understand what you are looking at, what you should be looking for and how can you use the data to help the website be more functional or to generate more people by knowing what pages people are coming to and what’s keeping them their. Many times the people who are looking at your pages are really spiders, robots, cookies and other online man made created devices to track sites which are treated as visitors. Looking at a web analyzer you will see many features that it offers you to keep track of your clients while on your website, you will be able to know where they are, the time of day they are on, the number of visitors, the duration they spend on it, what pages and how long they spent on it, the multiple error codes that are created due to others changing the external websites web addresses and much more. When looking at the huge amount clickstream or whatever is the insight to know what is important and to focus on what is selling is what a good analyst can do for you.
The world of web analytics is one were there are different strategies and optional software free or paid you can use to analyze the market (client wants, needs and spending habits). The current standards are based on click level data, multiple outcomes analysis, test groups/scenarios and trying to use the best methods to understand the customer and competition. Looking at the business you should try to get familiar with javascript, google analytics, webtrend and other tools of the market. You should study the top 10 markets near you or nationally who are looking for the services of a mid level to higher level web analyzer. If a person who is looking to increase their own business, company, non-profit, church, paragonist or teams their mission it would be good to hire a mid level to higher level web analyst or to at least become familiar with the markets practices to increase revenue, to stay relevant or to learn your clients better.
One of the biggest things we all hate is being at a website attempting to check out and you are unable to because too many hang ups or simple functionality issues 408 error code pages. Functionality is one of the things that are tested with using research test groups or running different scenarios based on reports from google analytic tool. Ensuring your website is functional is something your web designer/master should make sure that the codes are corrected which will help the bounce rate be minimized due to functionality issues. If you are the webmaster of your own website you should view the reports and find ways to minimize the issues by correcting the code via your websites dashboard. Outside of just functionality studying the competition helps with making slight adjustment to the brands image, standards or implementation of best business practices to increase support, revenue, traffic flow and more successful check out purchases.
Being able to know what is selling, how to sell it and how to make a smooth easy check out is what the average business person, leader, boss, CEO is looking for. In order to increase income via online having a professional to handle the market research on your organizations web presence based on companies/clients/competitions and their wants/needs/realistic expectations. A good web analytics use the information that the software provides and focus on the fine points to increase the activity that brought them their, having the visits last longer if its a blog for group/person, know what the highest visited page is, understanding what the client is looking for, conduct experiments with testing out the web sites usage and understanding the data that your analytics data is useful and why.
